by Dr. Nhung Brandenburg
President’s Column – March 2018
Spring is a time of year when many things change and come to life. At the heart of these changes are innovative ideas. And for our association to continue to grow, it is critical we continue to generate and implement new ideas.
We have worked hard to think of new ideas these past few months of my presidency, and I look forward to their implementation in the coming months.
The Board of Trustees has recently approved work on the following topics:
Revival of the GOA Foundation. A task force has been appointed to reestablish the bylaws and mission of the GOA’s Foundation, and we look forward to its growth in the upcoming years.
The organization’s bylaws. We appointed a separate task force to review and discuss possible changes to the current bylaws to ensure the GOA operates as efficiently as possible.
Development of a mobile application for GOA members to receive the most up-to-date information in an easy-to-view manner. The app will also allow for easier communication among GOA members.
Signage for outside of the GOA office so visitors and the public know where we are located. The lighted sign will feature the GOA’s logo and will be visible from the intersection of Ivan Allan Blvd. and West Peachtree St.
Relationships with optometry schools. We would like to increase our outreach to various schools of optometry to help ensure our state continues to attract top-tier talent.
The Annual Conference. We are looking forward to bringing our members new, fun events to the GOA’s annual conference on June 7-9, 2018 in Palm Coast, FL.
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No Shows: How to Avoid Last-Minute Patient Cancellations
In keeping with my theme of Honoring our past, Shaping our Future, I would like to discuss a few more topics along the lines of how you can incite positive change within the organization and profession. The GOA recently launched its first-ever blog, “How EYE See It”, which features articles written by members, for members. Topics can include, but are not limited to*:
Articles will be published in the GOA Friday 5@5, shared with the GOA LinkedIn group and on the GOA website. Your ideas and insights will provide valuable information to your colleagues. Please email Hannah Leach at Hannah@goaeyes.com if you are interested in contributing an article.
I welcome your ideas and look forward to learning from you! Please reach out to me with any suggestions about how we can better help you serve your patients.
*Members cannot discuss specific fees for services due to antitrust laws.