President's Column

Key ODs

by Dr. Nhung Brandenburg  

President’s Column – March 2018

Spring is a time of year when many things change and come to life. At the heart of these changes are innovative ideas. And for our association to continue to grow, it is critical we continue to generate and implement new ideas.

We have worked hard to think of new ideas these past few months of my presidency, and I look forward to their implementation in the coming months.

The Board of Trustees has recently approved work on the following topics:

  • Revival of the GOA Foundation. A task force has been appointed to reestablish the bylaws and mission of the GOA’s Foundation, and we look forward to its growth in the upcoming years.
  • The organization’s bylaws. We appointed a separate task force to review and discuss possible changes to the current bylaws to ensure the GOA operates as efficiently as possible.
  • Development of a mobile application for GOA members to receive the most up-to-date information in an easy-to-view manner. The app will also allow for easier communication among GOA members.
  • Signage for outside of the GOA office so visitors and the public know where we are located. The lighted sign will feature the GOA’s logo and will be visible from the intersection of Ivan Allan Blvd. and West Peachtree St.
  • Relationships with optometry schools. We would like to increase our outreach to various schools of optometry to help ensure our state continues to attract top-tier talent.
  • The Annual Conference. We are looking forward to bringing our members new, fun events to the GOA’s annual conference on June 7-9, 2018 in Palm Coast, FL.

  • In keeping with my theme of Honoring our past, Shaping our Future, I would like to discuss a few more topics along the lines of how you can incite positive change within the organization and profession. The GOA recently launched its first-ever blog, “How EYE See It”, which features articles written by members, for members. Topics can include, but are not limited to*:

  • Successful Tips to Attract Patients to Your Practice
  • Your Clinical Pearl of the Year
  • Tips to Owning a Successful Practice
  • What No One Tells You When You Purchase a Practice
  • Hiring Employees For Your Practice
  • The Key to Good Bedside Manner
  • Juggling Work, Family and Life
  • Just Graduated: Now What? Keys to a Successful Transition Into Practice
  • How To Treat _____
  • No Shows: How to Avoid Last-Minute Patient Cancellations

  • Articles will be published in the GOA Friday 5@5, shared with the GOA LinkedIn group and on the GOA website. Your ideas and insights will provide valuable information to your colleagues. Please email Hannah Leach at if you are interested in contributing an article.

    I welcome your ideas and look forward to learning from you! Please reach out to me with any suggestions about how we can better help you serve your patients.

    *Members cannot discuss specific fees for services due to antitrust laws.